Brief: Puppy Cake manufactures and sells cake mix, ice cream mix, cookies
mixes, jello mix and Puptato Chips, all for dogs. Woman owned business in
Puppy Cake Mix and Icing Mix – Just add egg, oil and water, bake
or microwave. Just add water to the icing. Flavors: peanut butter (most
popular), pumpkin, red velvet, banana and carob. Ingredients: rice flour or
wheat flour, cane sugar, peanuts or beets or pumpkin or carob or banana flavor,
baking powder and salt. Icing: tapioca starch and yogurt powder. Makes a double
layer 6 inch cake or 8 cupcakes.
Puppy Scoops Ice Cream Mix- A no refrigeration required powder
mix. Just add water and freeze to make ice cream. Serve by the scoop or let
your dog lick out of the ice cream cup. Ingredients: whole milk (lactose free),
cane sugar, peanuts or carob or natural vanilla flavor or natural maple bacon
flavor, gelatin and salt.
Grain-Free Cheesecake Mix- Add water and chill for decadent
cheesecake made for your dog. Comes with coconut crumble crust. Ingredients:
whole milk (lactose free), bakers cheese (lactose free), cane sugar, peanuts or
natural salted caramel flavor, gelatin and salt. Coconut Crumble Crust:
coconut, carob and gelatin. Makes a 6 inch cheesecake or 8 cupcakes
Carob Chip Cookie Mix- Make 18 soft baked carob chip cookies for your dog.
Ingredients: rice flour, tapioca flour, cane sugar, carob chips, flaxseed,
baking soda, natural vanilla flavor and salt.
Holiday Cookie Mix and Bone Shaped Cookie Cutter- Make homemade “sugar” cookies for
your dog and get a free bone shaped cookie cutter. Ingredients: rice flour,
tapioca flour, cane sugar, whole milk powder, baking soda, natural vanilla
flavor and salt. Makes 18 cookies.
Puppy Chillerz – It’s a chilled dessert that is like jello for dogs. Add
water and chill for a cold treat that doesn’t melt. Ingredients: gelatin,
tapioca starch, cane sugar, peanuts and salt. Makes 10 bone shaped treats.
Puptato Chips – Guilt-free sweet potato chips for your dog. Ingredients:
sweet potato and chicken liver powder. 2 oz bag.
Puppy Cake Peanut Butter
is the 2nd best-selling cake mix on amazon, beating out all but 1
cake mix for people.
Launching the Puppy Scoops
Ice Cream, doubled the business over night.
Puppy Scoops Ice Cream Mix
got second in the New Product Showcase-Natural Pet at the Global Pet Expo
(largest pet tradeshow in the world) in 2015.
Carob Chip Cookie Mix won
the New Product Showcase-Natural Pet at the Global Pet Expo (largest pet
tradeshow in the world) in 2014.
Puptato Chips won BlogPaws
best new product packaging in 2013.
Puppy Cake Mix appeared on
Shark Tank Season 3.
and Founder Profile
31 years old, began the business just
after 22nd birthday
International business degree from
Grove City College
Has 4 dogs (brother/sister pair of
Blue Heeler/Boxer/Beagle mixes, Boston Terrier/Pomeranian mix and a Jack
Russell Terrier/Miniature Poodle/Boston Terrier/Shi Tzu mix) and a 3 legged
Came up with the idea for Puppy Cake
while working on a client’s (Pillsbury) advertising material. While looking at
those old cake mix advertisements she thought, “Wouldn’t it be great if they
made that for dogs?” and that was the lightbulb moment.
Appeared on Shark Tank, February 10,
Contact: firstname.lastname@example.org or 412-943-7250
Season 3, February 2012
Sharks Present on the Panel: Mark
Cuban, Daymond John, Kevin O’Leary, Lori Greiner (premiere episode) and Robert
Ask $50,000 for 25%.
Result: No deal. However, the exposure
was so great, that in the month that the episode aired, Puppy Cake’s sales were
higher than the entire year prior. One year later, Kelly was able to work on
the company full time. Products went from just 3 items to 16 items. Sales
exploded and if Kelly were to go on the show now, she would likely get a deal.
What Puppy Cake did in a year at time of filming, it now does in less than 3
weeks. Went from working out of her home to a 3,000 square foot facility that
is getting too small.
Highlights: Kevin O’Leary said, “Who
cares if your dog dies, just buy a new one.” Lori Greiner thought that Puppy
Cake was a good idea, but in order to have a business, it needed to be a line
of products. Mark Cuban called Kelly a “wantrepreneur” because the sales were
so low after 5 years of business.
Behind the scenes: The executive
producer, Yun Lingner, contacted the Puppy Cake website and asked to call her.
That was the first “interview” and Kelly was fast tracked. Six weeks after that
phone call, Kelly was standing in the Shark Tank studio. Shark Tank is filmed
in Los Angeles. Contestants to do not get to hang out with the Sharks behind
the scenes or get to shake their hands.