Message from Kelly Costello, owner and founder of Puppy Cake
What has happened after Shark Tank? A lot, to say the least. My biggest problem on Shark Tank was that I needed money to be able to attend trade shows to get more stores to carry Puppy Cake. We attended the HH Backer Christmas Show where Puppy Cake was chosen as the bronze winner of the Retailer Select Award for new products! We then attended the largest pet trade show, the Global Pet Expo at the end of February. Several great connections were made there resulting in hundreds of new stores that carry Puppy Cake. Find a store near you using our store locator tool. In December, our much anticipated new product, Puptato Chips, will be available for sale. To stay in touch with our progress, follow @puppycakellc on twitter and on facebook.
I have read every single email that has been sent to me and I am doing my best to respond to each one. From what I have read, dog owners feel that the sharks didn't understand just how much people love their pets. There were a lot of statistics that I threw at the sharks while filming, but not everything made it on air. One of those statistics showed that dog owners would rather make personal sacrifices that sacrifice anything for their pets. Puppy Cake is the healthy, easy and affordable way to give your dog a cake. I know it's not just for birthdays and fans have made that perfectly clear!
When the episode first aired, I asked fans to join us in our campaign to show the sharks that they missed out! Fans took control over the outcome of Shark Tank and helped us SMASH our 10,000 boxes sold goal! Now, I have to set my sights even higher. We will be launching several new products over the next year and hopefully adding 1,000 more stores.
Your support is critical to the success of Puppy Cake. Every box counts, go to your local pet store and tell them about Puppy Cake. They can come to this site and purchase Puppy Cake directly. Visit us on facebook as well to see the wall posts and pictures that fans and customers have shared. Read about my experience auditioning and being behind the scenes on the set of Shark Tank on my blog.
Thank you so much for your support!
How It Started
The idea for Puppy Cake came when Kelly Costello, owner and founder of Puppy Cake, was looking at a client's old cake mix advertisements. As she was looking at the cake mix, she said to herself, "Wouldn't that be great if they made this for dogs? People love their dogs!" After lots of research and many recipes, Puppy Cake was created! To match the traditional chocolate cake, Puppy Cake Carob Cake Mix was created and to match the traditional yellow cake, Puppy Cake Banana Cake Mix was created. In November 2007, the product launched and quickly became the #1 selling cake mix for dogs in the US.
Puppy Cake seeks to provide a healthy and satisfying treat for dogs and a fun experience for their owners. We use only human grade and natural ingredients in our products because we believe that Puppy Cake is held to a higher standard. Customer service is a top priority that we take very seriously. We first want to make sure every customer, from consumer to retailer, has a great experience. We stand behind our product 100% and will work to ensure satisfaction with every transaction. Our company wants to further the well being of canines throughout the US by donating a portion of our profits to animal rescue organizations.